Whittemore House Hair Paint™ is a natural lightening powder unlike anything before. Protective molecules, previously only found in expensive anti-aging skin care technology, encapsulate each strand of hair to protect and nourish throughout the entire coloring process and continue to strengthen hair at the cellular level for 72 hours after the color service. Whittemore House Hair Paint lifts more effectively than any other powder-based lightener while also providing superior tonality. Join the Hair Paint revolution today!