Founded in 2008 by Larry Raspanti, Whittemore House began with a singular purpose — to set the performance standard in professional and personal haircare. From the beginning, we’ve believed in the power of uniting artistry, innovation, and decades of hands-on expertise into products professionals and consumers can trust completely.

Originally a salon in New York City’s West Village, Whittemore House became a creative playground where Larry and his team pushed the boundaries of hair artistry. Inside an 1830s historic manor — affectionately known as The Whittemore Mansion — technique, artistry, and imagination converged. The building’s timeless character and layered history inspired not only the salon’s aesthetic but also its spirit.

Through the years, the evolution of our brand and technique and the uniqueness of our approach became the foundation of something larger. The salon’s innovation inspired the brand; the building’s heritage shaped its identity. Together, they formed the blueprint for what Whittemore House would become.

When Hair Paint™ launched, it revolutionized the art of lightening — soon followed by the creation of Liquid Cashmere Developers, setting a new benchmark for performance and integrity. What began as a brand philosophy evolved into a global mission: to provide professionals with the finest tools possible, built on a foundation of craft, science, and soul.

Today, Whittemore House stands as the embodiment of that journey — where heritage and innovation merge, and where every formula honors the past while shaping the future of professional and personal haircare.